5 Video Ideas to Promote Your Art or Antique Business
Boost Engagement and Sales with These Simple Content Formats
Promoting your art or antique business with video content is one of the best ways to connect with your audience, build trust, and ultimately boost sales. If you're new to video marketing, don’t worry — here are five straightforward video ideas you can start creating today, even with limited resources.
1. Behind-the-Scenes Tours
Give your viewers a peek behind the curtain. Show how you find, restore, or curate your antiques or artwork. These authentic glimpses create a personal connection and build trust with potential buyers.
Check out The Art of Selling One-of-a-Kind Items Online for more tips on storytelling.
2. Product Spotlights
Highlight individual pieces with short videos focusing on their unique stories, history, or craftsmanship. Use this to communicate value and make your items memorable.
Learn how to write product descriptions that convert in our blog How to Write Product Descriptions That Actually Convert.
3. Customer Testimonials and Reviews
Feature happy customers sharing their experiences. Real reviews add social proof and help build confidence in your brand.
For marketing strategies that boost conversions, read Website Trust Signals That Increase Antique Sales Online.
4. Quick Tips or Educational Snippets
Share short advice on caring for antiques, spotting authentic pieces, or decorating with vintage finds. Educational content positions you as a trusted expert and keeps people coming back.
Explore more on content creation in Visual Content Tips for Selling Art Online.
5. Meet the Founders or Team
Introduce yourself and your team. Share your passion for antiques and art, your story, and what drives your business. Personal connections are powerful trust builders — check out our Meet the Founders page for inspiration.
Ready to Boost Your Business with Video?
Creating compelling video content can feel overwhelming at first, but you don’t have to do it alone. Heritage Digital specializes in tailored digital marketing strategies for antiques and art businesses like yours.
Book a consultation with us today to discuss how we can help you develop a video content strategy that fits your unique needs and goals.
Frequently Asked Questions
Q: What equipment do I need to start making videos?
A: You can begin with just a smartphone and natural light. As you grow, consider investing in a basic tripod and microphone for better quality.
Q: How often should I post videos?
A: Consistency is key. Aim for at least one video per week or every two weeks to keep your audience engaged.
Q: Can I repurpose my videos for other platforms?
A: Absolutely! Videos can be trimmed or reformatted to fit Instagram, Facebook, TikTok, or your website.
Q: How long should my videos be?
A: Keep videos concise—between 1 to 3 minutes is ideal for engagement.