What to Include on Your Art Restoration or Sales Service Page
Key Elements That Build Trust and Drive Inquiries
Whether you’re offering expert art restoration, bespoke sales services, or both, your website's service page is often the first serious impression a potential client will get. A well-crafted page doesn’t just inform—it reassures, persuades, and converts.
So, what exactly should your art restoration or sales service page include?
Let’s break down the essential elements that build trust, answer buyer concerns, and encourage real inquiries from collectors, institutions, and interior designers alike.
1. A Clear, Confident Headline
Don’t bury the lead. The very top of your service page should immediately explain what you do and who it's for.
Examples:
"Fine Art Restoration for Collectors, Dealers & Institutions"
"Helping You Sell Unique Works of Art to the Right Buyer"
This opening line sets expectations and attracts the right audience from the start.
2. A Brief But Powerful Introduction
Explain what makes your service different—whether it’s decades of hands-on experience, museum-grade conservation techniques, or an unmatched network of collectors.
Make sure it reads like it was written by a real human. Overly generic text loses trust. Include your tone, your values, and your story.
Need help nailing the voice? Check out our own Meet the Founders page to see how personality builds trust.
3. A Breakdown of What’s Included
Be transparent. Visitors want to know exactly what they’re paying for.
Use short paragraphs or bullet points to explain your process. For example:
Restoration Services Might Include:
Condition assessment and consultation
Cleaning, varnish removal, and retouching
Frame conservation and recommendations
Documentation for insurance or sale
Sales Services Might Include:
Photography and digital presentation
Listing creation on top online marketplaces
Strategic pricing guidance
Negotiation and buyer communication
This structure reassures and educates your visitors.
4. Professional Images of Your Work
A restoration or sales service page without visuals is a huge missed opportunity.
Include:
Before-and-after shots of restoration work
Photos of past artworks you've sold or presented
Clean, high-resolution images that reflect your expertise
Our guide on Visual Content Tips for Selling Art Online can help you improve visual impact across your entire site.
5. Testimonials From Past Clients
Add short, specific quotes from happy clients who’ve trusted you with their art. If you’re just starting out, even a handful is powerful.
Examples:
“Our family portrait looks better than we ever thought possible.”
“Your handling of the sale was both professional and profitable.”
For more on using reviews and quotes to boost trust, see: How to Add Social Proof to Your Antique Business Website.
6. A Visible Call to Action
End the page with a clear invitation to reach out. Options include:
A contact form embedded on the page
A “Book a Consultation” button that stands out
A simple email address or phone number for fast access
You can link directly to book a consultation to streamline the process and capture more serious leads.
Want a High-Converting Service Page That Feels Like You?
At Heritage Digital, we design and write art and antique service pages that sell—without sounding pushy. We’ve helped dealers and restorers across the UK build trust, show value, and grow online.
📍Book your free website consultation and let’s get your service page working for you.
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Frequently Asked Questions (FAQ)
Should I list prices for restoration or art sales services?
If your pricing is standardised, yes. Otherwise, offer a “starting from” range and invite custom quotes. Transparency helps, even if every project is different.
How long should a service page be?
Long enough to explain what you do and why it matters—but not so long that it overwhelms. Around 500–700 words is a sweet spot for most.
Do I need a separate page for restoration vs. sales services?
If both are core offerings, separate pages can help you rank better for each and communicate more clearly. We can help you structure this properly.
What’s the best call to action for a service page?
A direct invitation to book a consultation or get in touch works well. Avoid vague CTAs like “learn more.”
Can Heritage Digital help with copy and layout?
Yes—this is exactly what we do. From layout wireframes to persuasive copywriting, we create service pages that reflect your voice and convert browsers into buyers.