Should Antique Dealers Use Shopify, Squarespace, or WordPress?
Choosing the right website platform is a critical decision for antique dealers wanting to sell online successfully. Your platform affects everything from how your site looks, to ease of use, SEO potential, and how you manage inventory and sales.
At Heritage Digital, we specialise in helping antiques and fine art businesses build websites that not only showcase unique collections but also attract and convert serious collectors. Let’s compare the three leading platforms—Shopify, Squarespace, and WordPress—to help you decide which fits your needs best.
Shopify: Powerful Ecommerce with Built-In Sales Tools
Shopify is a dedicated ecommerce platform designed to handle sales efficiently. Its strengths include:
Easy to set up and scale as your inventory grows
Integrated payment processing and shipping solutions
Robust SEO features built-in for product pages
Wide selection of ecommerce-focused apps
For antique dealers prioritizing ecommerce functionality and growth, Shopify offers a strong foundation. However, customization options and content flexibility are more limited than on WordPress.
Need help tailoring Shopify for antiques? Check our advice on How to Organize Your Product Categories for Better Sales to maximize browsing experience.
Squarespace: Beautiful Design with User-Friendly Editing
Squarespace is perfect for dealers who want stunning, professional design without needing coding skills. It offers:
Visually rich templates ideal for showcasing antiques and art
Built-in ecommerce and blogging features
Simple drag-and-drop editor for easy updates
Reliable hosting and fast page loading
Squarespace is especially popular with startups and small galleries. Heritage Digital frequently recommends it for dealers focused on brand storytelling and design-led sales.
Explore The Best Homepage Layout for Antique Businesses to see how great design drives buyer trust.
WordPress: Ultimate Flexibility with Powerful SEO
WordPress combined with WooCommerce or other ecommerce plugins offers unmatched flexibility:
Fully customizable with thousands of themes and plugins
Ideal for dealers who want full control over their site
Requires more technical setup and maintenance
If you plan to blog regularly or invest in detailed content marketing (see Blogging for Antique Stores: Why It’s a Must in 2025), WordPress is the top choice.
Heritage Digital offers expert WordPress web design and SEO services tailored specifically for antiques and art businesses.
Which Platform is Right for You?
Choose Shopify if your priority is easy-to-manage ecommerce and scalability.
Choose Squarespace if you want elegant design with user-friendly tools and solid ecommerce features.
Choose WordPress if you want total flexibility, advanced SEO, and content marketing capabilities.
Whichever you pick, Heritage Digital can help you build a website that looks stunning, ranks well on Google, and converts visitors into buyers.
Ready to Build Your Perfect Antique Dealer Website?
As a startup digital agency specializing in antiques and fine art, Heritage Digital provides:
Custom web design tailored to your unique collection
SEO strategies to get found by serious collectors (SEO for Antique Dealers)
Content creation that tells your story and builds trust (How to Write an "About" Page That Builds Buyer Trust)
Don’t let the platform choice overwhelm you. Book your free consultation with Heritage Digital, and we’ll guide you step-by-step to the website that’s right for your antiques business.